2024 Author: Harry Day | [email protected]. Last modified: 2024-01-15 16:05
With the development of the Internet, the culture of individualism is actively seeping into the post-communist space. Personal development books are taking up more and more shelf spaces in bookstores, and charismatic motivational speakers share tips on how to achieve success on YouTube.
While the older generation stalls in their usual manner, young people are realizing the need to keep their finger on the pulse of events. The world is becoming more populous and multinational. To ensure our stability in a changing world, we do our best to march with it.
While stereotypes, dogmas and the rest of the pillars of a conservative society are flying out the window, let's look at what makes individualism attractive to young and progressive:
1. Freedom of choice. Myriad possibilities
For millennials (people born between 1989 and 1994), Soviet culture was steeped in scarcity and egalitarianism. Modern society requires new faces and new solutions. Being able to choose your profession, religion and gender is incredibly tempting. The availability of material goods associated with a comfortable and happy life opens up to a modern resident of Ukraine, Russia and Belarus in full. A person gets the opportunity to earn money without leaving home. We can invest our time in quality education from the world's leading universities, which will be discussed below.
2. Ability to study in a comfortable manner
Learning new skills has never been easier. The internet and self-help books tell us that it's okay to challenge social conventions. It becomes easier to create your own business “out of the blue” thanks to the widespread dissemination of information in the public domain. You don't have to leave your apartment in order to become proficient in any business, up to learning English or artificial intelligence. You just need to go to YouTube.
3. Development of critical thinking
Inspired by capitalist trends, the Soviet man realizes that his opinion has the same weight as the opinion of political leaders, whom he and his parents have paid respect for for a long time. Moreover, the cheloevk recognizes his right to criticize and disagree with the state leadership. We become psychologically savvy and learn to manipulate other people for our own purposes. A person of our time realizes over time that the ability to think works much better in the intellectual era than the ability to memorize.
Hence the development of an alternative approach to education, when the child gets the opportunity to speak openly about classical literature (which is invariably criticized by conservatives).
So what is the danger of the personality cult?
Money can not buy happiness.
Many individualists have already realized that materialistic aspirations do not lead to long-lasting satisfaction. Our world is arranged in such a way that the joy of acquiring a house, a car and a fancy tablet does not linger in the soul - therefore, many well-known Western successful "accumulators" are beginning to look to the spiritual east.
Unhealthy pursuit of popularity. Manipulation in relation to others.
Evolutionarily, the path of human development has evolved in such a way that it always throws us from one extreme to another. Brutal conquests were replaced by harsh ecclesiastical morality. With the change of generations in the post-Soviet space, a natural thing happens: faith in the leader and work “for the good of the republic” is being supplanted by personal success, and also by Coca-Cola, freedom of speech and sex and other pleasures that we associate with capitalism. At the same time, many individualists delve so deeply into the development of their “I, I, I” that they completely forget how to empathize with another person. The victory of one leads to the defeat of many. Striving for success is becoming popular, to the extent that the “accomplished” begins to walk over the head, elbows and ignore the feelings of other people - this is what an extreme form of individualism can result in.
Obsession with appearance.
With the advent of social media, we started comparing ourselves to others. We do this subconsciously. As a rule, we do not realize that our day-to-day investments are basically dictated by the desire to “stay in trend”. We strive to maintain a certain happy, optimistic image. Our face travels to different countries and continents, takes off from a wide variety of airports, devours the most exotic, incredible food. We feel as if it is our duty to eloquently explain to others how we achieve success, not least to remind ourselves once again that we are a cut above. We feel that every second we are in sight: hence the concern about our appearance. Obsession with a figure, appearance, a certain type is partly dictated by advertising and magazines, but do not forget that we are consumers, and with our interest we only encourage the manufacturer to release a product that encourages the "race for the ideal".
About the destructive influence of social networks on the human psyche and what to do with it, I told in more detail in the article “How long does it take to“get off”the social network, which can be found on this site.
Competition and prestige. Self-doubt.
Here's the paradox: we live in a society where a record number of opportunities are open to us, yet a growing number of adolescents and young people feel deeply unhappy.
Like any system hitherto known to human development, the cult of personality generates stigma. Society begins to stratify into “innovators” and “conservatives”, into “greats” and “middle peasants”. Considering that each of us sees ourselves as different from others a priori, it hurts us to feel that the values that we respect in ourselves are beginning to be condemned by others. In education, a cohort of “important” and “unimportant” subjects is distinguished. If a child shows a strong interest in physics or technology, teachers take that child seriously - as opposed to the weird, overgrown “hipster” who stumbles on the guitar ridiculously. Thus, the greater the gap between “successful” and “like everyone else,” the more unhappy the latter feel.
When we classify achievements and rank people in rankings, we forget to focus on the very essence of the culture of individualism:
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