Captured By Consumer Values

Video: Captured By Consumer Values

Video: Captured By Consumer Values
Video: Chapter One Creating and Capturing Customer Value Part 1 2024, May
Captured By Consumer Values
Captured By Consumer Values
Anonim

Recently, something was wrong with Svetlana. She could not determine what she wanted to achieve. She tried to separate her desires from the fashion trends of society. Someone else's ideas about a wonderful life from their own.

When Svetlana heard that a person should do what he likes and this will be his self-realization, she doubted.

Svetlana thought to herself that if she goes to dance lessons, is this considered her destiny? Or is she making up for what she wanted to do as a child? Or has she invented leisure for herself? Or maybe this desire appeared after a conversation with a friend who already goes to dances? I got jealous and decided that she would dance too.

And work that is disgusting. However, it generates sufficient income to satisfy the proposed consumer values. On vacation, hobbies, hobbies, a mobile phone, a car … And the main dream is a house with a fireplace … Svetlana was puzzled: how to separate the "wheat from the chaff"?

She once thought that the profession of an economist was her vocation. But this is how her parents said that she was talented in this and with such an education she would not be lost. It was prestigious then. And now it has become disgusting that at one time she liked. Relatives offer to do their own thing. But how? Will this not be a repetition of the past? They will advise something and she will agree.

Or, he sees a picture, hears a person's story about a happy life, and envying it, will light up and want the same. As with a house and a family - everyone around believes that this is wonderful, and this is the desire of every person. Someone suggested "happiness" in this way, and they picked it up.

Most people strive for this, and why is it worse !? And she began to implement, work harder. But everything does not fit, it does not work out, it leads to melancholy and disappointment.

“So where is my path? What do I really want? - Svetlana asked questions - How can I determine my true desire? After all, I draw ideas from what is offered by the world and welcomed by society. Acquiring the features of vital meanings, without which my life is nothing, a dummy. An obsession that I should strive for. Consider it a value without noticing the forgery? I do not want.

But who thought it was important to me? And how do I get into this race of achievements? I spend my energy, achieve the goal and in the end I do not get pleasure. And then, after catching my breath, I look for a new "race" for myself.

I want something different. And when I choose, how do I know it's mine? Or will it be another, someone else's idea? Which she once heard, put it in the locker of her memory and took it out like a rabbit magician out of his hat. I doubt it a lot. But after such an experience, where is it without fear.

Maybe this feeling is like after a dance lesson? Or a pottery workshop? When I enjoy making a dance or a clay plate. I am glad that I have done! No stories about the benefits. Without appeals that great people do this and that others strive for it. I do it for joy and for myself.

But what about work that is disgusting? I get paid enough to do what I want. And when I feel that my salary does not cover my discontent and disgust, I will quit. I will find another job, or create my own business. I don’t know yet … I’ll think about it later.”

From SW. gestalt therapist Dmitry Lenngren

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