2024 Author: Harry Day | [email protected]. Last modified: 2023-12-17 15:43
Many of us are faced with the question of how to build a bridge connecting a psychologist and a person who is looking for opportunities to solve their psychological problems?
My practice and my friends' answers to this question in the following way - if you do your job efficiently, with heart, the first circle of clients will attract the second, the second - the third, etc.
But the question is, where to find the first stone that will launch an avalanche?
1. Word of mouth. These are grateful clients who are ready to recommend you to other people.
2. An effective way to promote your services is promo meetings. There are many spaces in Kiev that invite psychologists to give a lecture, master class. For example, the non-cafe Besedniza, Freud House, Chasopis and others. You can organize such an event on your own with free participation or symbolic payment.
According to my observations, Psychology Festivals (Alfa-Fest, Tavale, Psychodrama Festival, Gestalt) are less effective for attracting clients. Although you may have a different experience and it is also interesting to discuss.
3. Articles and books. It is important for clients to understand your expert position. Good solid articles allow you to create an image of a specialist in solving problems in a specific niche. An excellent example is Zigmantovich, a specialist in the field of family well-being (70,000 site visitors). Actually for this I created this site. Articles, answers on forums, advertising in social networks create opportunities for joint promotion. For example, an article I wrote and posted on the "Ingredients of Confident Behavior" topic gathered 800 - 1000 visitors in 2 days. This gives site visitors the idea that this is where the community of experts and professional psychologists is.
4. Contextual promotion in Google
If you don't know what is contextual advertising on Google?
It’s very simple. When you write "looking for a psychologist" in a search engine, the first three positions from the top in a yellow frame and the column on the right are advertising positions.
To get there, you need to create an account at adwords.google.com and start an advertising campaign.
But I will tell you that it is an expensive pleasure to pay 2, 5 hryvnyas. (12-15 rubles) for each click on your ad.
SEO specialists - online advertising believe that if 100 clicks lead to a customer call, this is a great result. And 10 calls will bring 2 clients. The result of this story is UAH 2,500. (12,000 rubles) must be spent on contextual advertising every month.
Expensive for our industry?
I came up with an alternative. Joint promotion. I proceeded from the fact that each of us has our own client, who should have a choice in the place of search. Otherwise, it just doesn't make sense.
Therefore, the programmer created a special promotion page on the site.
Specialists drop out randomly on this page. Randomly every next time. This solves all issues related to internal competition (who is from above and who is from below).
Table. Statistical results for joint promotion
Total for the first two months - all the money spent on advertising has returned and the profitability of these costs grows due to each next visit of a client who came through advertising. My immediate plans are to make such pages for Moscow, St. Petersburg, Lvov, Odessa, Donetsk and other cities.
If you are interested in taking part in contextual advertising for your cities, write to me by e-mail: [email protected]
