7 Landmarks And 77 Examples Of USP Creation

2024 Author: Harry Day | [email protected]. Last modified: 2023-12-17 15:43

Landmark number 1 - Clear "niche"

Your tactic is to gain a foothold in a specific market niche and inform the consumer about it. This is done so that in the future the name of your company will be associated with the chosen direction.

Examples:

1. Tax lawyer.
2. Rock karaoke bar.
3. Creation of selling business card sites.
4. Essentials store.
5. Advertising photography specialist.
6. Commercial real estate agency.
7. Promotion of online stores.
8. Food products from Italy.
9. All gifts for 100 UAH.
10. Courier delivery of bulky goods.
11. A shop of copies of things from films.

Landmark number 2 - Unique product

You offer the market a unique product or unique service that was not presented before your appearance. This is a real novelty, which has no analogues.

Examples:

1. Excursion "Criminal Odessa".
2. Store goods that are only in one copy.
3. Extreme off-road driving lessons.
4. Three romantic dinners in three romantic cities in Italy.
5. Writing a corporate book about the company.
6. Shooting range from medieval weapons.
7. Development of a detailed copy of your car at a scale of 1:18
8. Car coffee maker.
9. Skype conversations with celebrities.
10. Dry car wash.
11. Panic room for 18+.

Landmark number 3 - Unique additional service

The fact that today a product or service is accompanied by some kind of additional service (in the form of a bonus) will not surprise anyone.

You can surprise with a kind of service. The main task is for this add-on to be available only to you, and it is focused on the target audience of the product or service.

Examples:

1. When developing a selling page - as a gift a set of 10 ads for contextual advertising.
2. When buying a ticket in the VIP box - a joint dinner with the speaker.
3. When buying a 3-month subscription - 5 visits to the pool as a gift.
4. Every day a new cocktail.
5. Bestselling book gift edition.
6. GPS navigator with profanity.
7. Thai massage - three masseuses at the same time.
8. When buying a car insurance for 1 year as a gift.
9. Laundry + repair of clothes.
10. We help every job seeker to prepare an excellent resume!
11. When buying a laptop - licensed Windows, Office and antivirus as a gift.

Benchmark # 4 - Targeting a specific customer group

This can be considered a certain kind of "niche", although I would single out work for a clear audience separately. Because this is always a win-win (with a sensible approach).

The audience should be specific, with general criteria.

Examples:

1. Toy shop for boys.
2. Women's driving school.
3. Public speaking courses.
4. Diet meat menu.
5. Fitness club for professional athletes.
6. Hairdresser for pets.
7. Gift sets for all professionals.
8. Delicious lunches on the road.
9. Bank for entrepreneurs.
10. Dating service for intimate.
11. Hotel with the possibility of hourly rent of apartments.

Landmark number 5 - Unique distinguishing feature

You are claiming an important feature or characteristic that competitors cannot currently boast of.

You become the first and only one who … Well, then think about it.

Examples:

1. Sober and polite plumbers.
2. Topless-DJ.
3. Vocal lessons with a folk artist.
4. Photo sessions with expensive accessories and luxury interiors.
5. Professional patronage from retired employees of the Security Service of Ukraine and the Ministry of Internal Affairs.
6. Great pizza for the price of a small one.
7. Hotel with the possibility of check-in / check-out at any time.
8. Taxi with women driving.
9. Playing billiards with professional cues.
10. High-altitude work from professional climbers.
11. Wi-fi + airplane charging.

Benchmark number 6 - Sign of a leader

Suitable for those who consider themselves a leader (it is necessary to explain why), as well as those who are officially (or by indicators) recognized.

The trick and peculiarity of this landmark is that here you can also connect a narrow "niche" where you declare your superiority.

1. Bank number 1 in Ukraine for deposits.
2. More than 7000 car accessories.
3. The newspaper is the bestseller of today.
4. Delivery service - only e-mail is faster than us.
5. # 1 after breast milk.
6. We have antidotes for the largest number of viruses in our database.
7. The largest screen in the city.
8. 15% discount from the manufacturer's price.
9. Sale of denim clothing for all ages.
10. Internet Autosalon of exclusive cars.
11. Every seventh fifth has a rest in our club.

Benchmark number 7 - High score

The peculiarity is that the product or service you offer provides the target audience with a higher or more attractive result in terms of specific parameters.

Examples:

1. 87% of our students find a job within 3 months.
2. For 15 years our boxing school has trained 5 Olympic champions, 10 world champions, 19 champions of Kazakhstan.
3. We create selling pages with a conversion of 7%.
4. In 2 months we turn your $ 100 into at least $ 1000
5. We found buyers for 1200 houses and 4600 apartments.
6. For 7 years, our clients have not paid a single fine.
7. We helped our clients collect over RUB 3 billion from developers.
8. Minus 12 years in 1 month.
9. "Our record - a client won 18 out of 16 tenders."
10. We reduce the cost of aerated concrete by 35%.
11. We will sell your apartment in 3 months.