2024 Author: Harry Day | [email protected]. Last modified: 2023-12-17 15:43
Write on a piece of paper everything that you love, that is valuable, meaningful and interesting to you. These are activities, and people, and objects, and food and drinks, and some spheres of interests and spheres of life, and some ideological things. What you like to receive from the world and would like to bring to the world.
For example: delicious food, good sleep, family, meeting friends, beautiful clothes, traveling, dancing, astrology, fashion, coffee, Japanese culture, environmental protection, helping people with disabilities, lying down and doing nothing, YouTube videos. Etc. The larger and more complete the list, the better.
Excellent!
Add childhood dreams to the list. Even the most "stupid" and "unrealizable"
Amazing!
Reread the list and underline three to five pointsthat are now emotionally responding to you. Further work will be done with each of these points.
Take one of the selected items. This is one of your values and a potential field of activity. You need to find an opportunity to deploy it in a way that suits you with a certain degree of novelty and uniqueness in the market.
First. Write down associations with this item. And in general, the entire "stream of consciousness" associated with it. The bigger, the better.
Already in this place you may come up with some ideas. Write them down.
Second. Write down your history of interaction with this item. Your acquaintance, how valuable it has become to you. What were the difficulties and how did you deal with them. What difficulties remained. How is the interaction with this going on now.
Take coffee, for example. How did you try it the first time. How and how did you like it. What were the "turning points" in the history of relations with him. What are the scenarios for drinking coffee now. What were or are the difficulties. Have you found some way to store your ground coffee so it doesn't run out of steam? Or maybe you found some ingredient that made this drink qualitatively better for you?
For example, my scenarios for interaction with coffee.
I like to sit in a comfortable chair, throw my legs higher and take some notes with a cup of coffee. If there was such a place somewhere in the city center (with a secluded space, a comfortable chair, a pouf for feet and pens, notepads), I would often go there. He's gone. You can create!
I like to walk and drink Raf coffee while walking. But I like to walk in unfamiliar areas, in which I do not know coffee shops, I do not know in which of them there is Raf, and whether he is tasty. Therefore, when traveling and walking, I would use an application to find not just coffee shops, but coffee shops where there is a certain type of coffee. Check if there is such an application. If not, then you can create!
Write down the ideas that come up. So far, without assessing their realism and profitability.
Moving on.
See what difficulties you encountered in the chosen topic and how did you solve them? How can this help other people? How can you bring it into the world, realize it in a world with income for you?
Write down the ideas that come up. Also without a critical assessment.
See what difficulties remain unresolved in this topic. These are tasks that still have to be solved. And, perhaps, you will be the inventor.
Write down the ideas that come up.
Now correlate the selected topic with all the other items from the list in turn. And see how they can be combined to create something new that is not yet on the market.
Going back to the example at the beginning of the article. How to combine coffee with something else on the list? For example, coffee, fashion, friends, lying down and doing nothing: create a place where you can drink delicious coffee, lying or sitting on something comfortable (As an option - in a dressing gown and slippers and with a cucumber mask on your face? Or vice versa - by taking rent some super-pretty dress?), and flip through style and fashion magazines. A sort of coffee-fashion-magazine library for women, where you can both retire and take a break from your household, and chat with girlfriends, along the way trying on what has just been seen in fashion magazines.
Not running on your starting budget? OK. YouTube channel with stories about coffee, recipes for coffee drinks and desserts, the selection of coffee drinks for breakfast, lunch and dinner, or according to the horoscope. A blog with reviews of coffee shops, coffee shops, coffee delivery, etc. An internet service for travelers where you can request to bring some special coffee from your trip.
Ideology and good deeds? OK. Delivery of coffee to people with disabilities. A van with a coffee machine and a barista, in which coffee is prepared at the entrance of a house or hospital and delivered to a tasty and hot person who cannot go to the coffee shop himself.
Write down the ideas that come up.
As a result, you will have a large list of ideas.… Then you can choose what exactly and how to implement.
I hope I managed to convey the very principle of finding an idea. Implementation is the next topic.
I wish you successful insights and achievements!
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