How Can R-techniques Help An Entrepreneur?

2024 Author: Harry Day | [email protected]. Last modified: 2023-12-17 15:43

Elena, the director of a private shoe factory and store, agreed to a series of placement techniques for business without expecting anything like that from them. She often had the feeling that everything had gone wrong for a long time. But how should and what to change, she did not know. Rather, it was to calm the conscience, "here they say I have already tried it."

When we made the first technique “Product they want to buy” Elena was surprised. She had many competitors, everyone copied the styles and styles of world brands, she could not come up with something unique of her own. But when, through the technique with deep unconsciousness, we entered its ancestral field, a scattering of unique ideas opened up to us, they shimmered like gems that needed a light cut. Elena began to analyze the material - the deep pains of all types of her clients, their deep fears and expectations forced her to look at her product in a new way - shoes for women. The technique "Customers who want to buy a product" helped her to better understand her customers, she finally saw what had always dropped out of her field of vision - what opportunity customers wanted to get through shoes, what opportunities and resources to reveal in themselves, what dangers to avoid … After all, buyers will never say “I will not buy shoes from you because I don’t feel significant in them” or “I treat myself badly, I am unworthy to attract attention, so I will not take high-heeled boots” - they always said one thing and also "does not suit me" or "I just came in to see."

The next technique revealed to her the truth, which she had been trying to guess for many years - but how do clients, especially scandalous and quarrelsome ones, really see her, what motivates them when they start a conflict, refuse reconciliation, write complaints? How do you make a client your own? So that he wanted to come, he wanted to leave his money and good reviews with her, and not with competitors, what to add to the atmosphere of the store so that customers leave filled, understood in their pains, and not with a bitter aftertaste, what emotion they really are came to her store?

Elena only had time to transfer materials to her marketing department. Two weeks later, the saleswomen were learning the texts, in which words were inserted that emphasized the expert uniqueness of the owner of the business and the store, a special approach to customers was developed, their deep fears were taken into account, not ignored, and they were given due attention. Indeed, often clients themselves do not understand what they are most afraid of and what hurts them when they forbid themselves to make a purchase or are ashamed to try on fashionable and beautiful shoes.

Each technique became a whole discovery. Reading information from the unconscious, the knowledge gained was immediately built into the sales system.

What result did Elena get? She changed the focus of her products, rebuilt relationships with customers and employees, added that special flavor to the atmosphere of her store and to communication with customers that she lacked so much to be different from everyone else.