The War Between Psychologists And Marketers

Video: The War Between Psychologists And Marketers

Video: The War Between Psychologists And Marketers
Video: HOW THE PSYCHOLOGY OF MARKETING WORKS - Rory Sutherland | London Real 2024, March
The War Between Psychologists And Marketers
The War Between Psychologists And Marketers
Anonim

We work, do something, look for something, change, extract, improve, we want more just to satisfy these three needs. Marketers are aware of this. Marketing is built on the psychology of people, otherwise no one would sell anything unnecessary to anyone. The goal of marketing is to make a profit. In a cunning way, without the use of physical violence and crime, to make a person think that he made a decision himself. The market needs you to buy everything, even what you basically need, and as much and more often! Therefore, the media are pressuring, therefore, a frantic pace of change in the image and style of life, fashion for everything, current professions, etc., has been launched. Last year's dress can no longer be worn, the profession in which you invested time, effort and money in a year will become irrelevant or take on a new form, and you have not yet had time to recoup the invested funds. You have been saving up for a natural fur coat for a long time, denying yourself everything, someone even took a loan, and now it is simply not fashionable. All guard animals and wear faux fur coats. And so in everything. Marketers have thought of this war. You will never catch up with the trend! If you catch up, you will stay in it for a very short time, and then again a total change of everything! People do not have time to get enough, understand, master the situation, understand, accept, etc. AND THIS IS NECESSARY! If you give people time, they will understand that they are being raped and start a riot. A thinking person is a dangerous situation for marketing. If all people heal, learn to control the three aspirations of their brains and understand what they really need, then the markets will go broke. Today, the idea of consumption is the main idea of life.

In our modern world, all conditions have been created to replace relationships, support and justify loneliness, cultivate our own I, supplant obvious problems and pain with the help of material disguises. Look around how many things have been created by marketers to distract us, to entertain us, so that we do not get bored, drive away even useful sad thoughts that contribute to spiritual growth and development. Marketing doesn't need your development through difficulties and overcoming yourself. He needs you to drink alcohol, have fun and spend, spend, spend. Marketing has embraced all categories of people, all psychotypes. Points of influence are found on everyone and this pressure is very hard to resist. A person is not allowed to be himself, stop, look around, think. Relationships are work, being in society is work. What are psychologists?

  1. Some use the laws and principles of marketing to make money on the client, artificially stretching the treatment process, leading the client by the nose. It is not difficult for a good psychologist to do this. Others remain true to the essence of their chosen profession. They are often less popular on social media. I'll tell you a secret: the coolest specialists often don't know how to sell themselves. Because they are self-critical, because they cannot stand the cheap clowning, which is the basis of popularity on social networks. BECAUSE they are busy with their profession, and not self-promotion! Of course, knowledge of the laws of advertising, the ability to sell allows a psychologist, like any other specialist, to convey his services to people in a highly competitive environment. But your marketability will attract customers to you, but it will not raise your professional level. Not the best one with more followers. Publicity speaks of a good marketing program and advertising policy, and therefore making money on the name. But I repeat once again - you can sell anything to people!
  2. From the point of view of many modern people, going to a psychologist means admitting that there are problems. This is a failure for a modern person who has been forced to be successful. Marketers offer a much simpler option, and most importantly, an option that pleases our ego and … satisfies three needs of the brain: shopping, entertainment series and TV shows, mass events, humorous shows (there are countless of them now), delicious empty food. All this is a momentary and quick calming of melancholy, on which a person is hooked. BECAUSE no one but yourself is interested in keeping you healthy.

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